Hey Advertlets!..By the way it's comparison, not comparision!

I specifically remember that Advertlets did some changes to their homepage and changed the comparison chart to that of a competitive comparison "report". I checked the site earlier, and the "comparision" chart link is back on the front page, note spelling error, but the actual comparison chart page is gone, resulting in a 404 error.

While looking at the following pretty pictures, read about my blog entry on that infamous comparison chart, here.

Ok, so the link is back, but do take note of the spelling error. Comparision, instead of comparison, just in case you didn't notice.

But clicking on it will lead you to an error page....

But if you miss the competitive comparison "report", and you absolutely must read it, don't worry. Click on the nice looking Benefits tab.

And on the left, you'll see the link. Click it and ta-da!

*Note to Advertlets, do fix it.

*Note to Nuffnang, despite this act of altruism, this site is still Nuffnang exclusive, when it comes to local ads.

This is NOT a Nuffnang VS Advertlets Comparison Chart

I was telling a friend earlier this morning that on a personal point of view (read: personal), I find that Advertlets' comparison chart to be a bit childish, and mean-spirited. I've only seen Josh Lim once, during a presentation for one of Microsoft's events and he seems like a nice chap, but this is certainly not a very, well, nice way to present things to people, or to do business.

The problems described in the TenthofMarch blog (here, here) potray a rushed product which would have failed any decent usability test, and the comments do make for a decent read. Honestly, companies, especially fledging ones, shouldn't hide behind the BETA software moniker as an excuse to cover up software bugs and yes, this is a software developer talking from a user's/consumer's point of view.

I'm in favour of closed beta tests, and even if you chose to make your beta software public, be forthcoming with the bugs and be courteous to those who actually find them in the first place. The point where you decided to let your beta software out the door, is the same time where you let your ego die.

A simple: "I'm sorry, I'll go about and fix it. Thank you for your efforts, please help us to better ourselves to service you better", so on and so forth, makes for better PR than the comments in the previously mentioned blog, some of them being very caustic.

Having worked in the CRM/Timeshare industry for several years, the thought of actually comparing SalesForce's or SugarCRM's (both are competitors) logos to that of my company's product has never crossed my mind, nor does it sound like fun. So please, grow up.